The Internet Has Led the Movement to Truly New Music
The great thing about the Internet is that it has partially decentralized musical control. Now, don’t get me wrong. Platforms like Spotify and iTunes exert a tremendous amount of commercial control over music production, promotion and distribution. Instead of the old music labels and distributors taking the lion’s share and taking up the spotlight, these new platforms are more nimble; they tend to evolve faster; and they seem to have a more progressive view.
The problem here is that we’re dealing with a kinder and gentler dictatorial system. It’s still a dictatorship. It’s still centralized. It’s still authoritarian. It all boils down to money at the end of the day. What has changed?
This is why a lot of people are excited over places like this website. Xmakeena is all about creating a new artistic movement that sidesteps distribution platforms. We understand that artists’ main passion about their music is their music. They want to attract more fans. They want to tour and basically just share their love for their artistic vision.
Money is a secondary consideration if that, and this is why platforms like ours are perceived as a threat by gateway platforms like Spotify because we make music here absolutely free. We believe that music is one of those assets in the world that grows in value the more you share it because if you are scratching your head as to how these artists are going to put food on the table and basically continue living by earning a living off their music, you’re looking at the puzzle from the wrong perspective.
In fact, the more free music they distribute through our platform, the more they take care of their physical needs. Why? They’re more in demand when they go touring. People would love to buy merchandise. People would love to interview them, and this increases their brand.
The whole point of Xmakeena is that we understand that the shift in music distribution technology has gone from a centralized model to a technology service-oriented model like Spotify to ultimately a democratic model where music is free but people are willing to pay for an experience. In other words, I can download all the music of a band that I really like, but when I hear that they are going to come to my town to play a show, I’m going to put up the big bucks to see them.
This highlights the personal relationship. This highlights the experience. This highlights the unique connection musical acts will have with their fans. In other words, this totally circumvents the way the old music industry operated, and this leads to truly new music.
The problem with having a gatekeeper is that you have to somehow someway dance like a monkey to impress them. What if they just don’t like your music? What if they are completely backwards and can’t even begin to understand what your music is about? You’re out of luck using the old model.
Well, thanks to the Internet, new music is blossoming, and the funny thing is that these labels as well as these big music industry players are now chasing after these new music sources to copy and paste their materials or rip them off. Funny how that works, right? Make no mistake about it the Internet has led the movement to truly new music in a very local form.