If you run a cutting edge music website, you probably have a lot of bands contacting you trying to get you to publicize them. You are probably sick of this because most of them would try to get you to do this for free. As you know, you only have so many hours in a day. You have a lot of duties, responsibilities and obligations. You have a life to live after all. Most of the time, you are very resistant.
However, there are times when a band steps up and offers you a little bit of something to grease the process. I’m not necessarily talking about a bribe. The most common thing a band tries to get your attention is that they would give you something free that you find valuable. Maybe it’s a new jacket, a ticket to a restaurant or a movie. Whatever the case may be, they try to get your attention.
Since we live in the video game age of League of Legends, Clash of Clans, Fortnite, more and more people are looking for video game freebies. If you spend a lot of time on the couch playing video games like Call of Duty, you definitely will appreciate this. In fact, you might be looking forward to it.
Given this context, does it make sense for band promoters or people in your situation – the owners of cutting edge music websites, to offer video game digital freebies? Unfortunately, there is no black and white answer. This is not a fairly easy question to solve. Let’s face it. Different people have different preferences. As the old saying goes, “Different strokes for different folks.”
While a lot of people would not hesitate to feature a band in the front of their digital magazine just because they got free League of Legends skins and champions, some would be more resistant. Obviously, the most resistant people are those who have not heard of League of Legends. If you try to offer this to them, they probably would laugh at you. Maybe they’re into death metal or some other hardcore forms of rock, and they could not be bothered with anything and everything related to video games.
However, other gamers who are into the most intense forms of modern rock are also heavy into World of Warcraft, League of Legends, Clash of Clans. It really all boils down on how you fill out your prospect. If you are looking to hype up a band in any way, shape or form, it’s a good idea to fill out your prospect. How do you know? A lot of them use their social media accounts when writing stuff on their band profiles.
Look up their social media accounts. Do they talk about video game? Do they feature livestreams of professional video game players kicking butt? If you see that information, zero in on the specific video they’re most excited about. Once you have that information, you can then look for premiums or digital freebies based on those video games that you can offer to these influential people.
That’s how you play the game. Don’t think that just because you’re big on League of Legends that people would fall over themselves because you offer free League of Legends skins and champions. It’s not that easy. Sure, a lot of people think that League of Legends is the best thing since sliced bread but this is definitely not universal. It doesn’t apply across the board.